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Maintaining an up-to-date website is also very important for getting your company to appear in the top search results and ranking for local search terms. One of the best ways to build a local search presence is to maintain a blog and either create your own articles or pay an agency to create content for you. If you don’t think you can write article on a consistent basis (or don’t have the writing skills to be composing your own articles) we highly recommend hiring a content company to create blog posts for you. Your clients will thank you for providing them with information that helps solves the problems they are looking for products/services like yours to rectify. Using geo-targeted keywords (e.g. Toronto real estate lawyers) that reflect your products/services and region will help bring more localized traffic to your site.
A combination of some or all six of these tactics working together will help ensure your lead generation strategies reach more consumers in your local region.