Local SEO (search engine optimization)

This best practice is all about ensuring you have your website optimized for local SEO. Let’s face it if you want people to know you have products and services in a particular area you have to get the word out somehow. And, if you’re looking to dominate your industry and market, it is critical to optimize your website using geo-specific keywords. For example, if you are a ‘real estate lawyer in the Greater Toronto Area’ you want to make sure these keywords are used in specific places on your website and properly tagged. They need to be included in your header tags (H1, H2, etc.), page title, URL, on-page links and used within the content in the body of your website.

Optimizing your site or landing pages for local search can be a complex process as the rules are constantly changing on what is most effective. If you don’t have an SEO guru on staff, consider having an SEO expert evaluate your website and provide you with recommendations for improving your local SEO strategy.